Virgin Games picks up a prestigious Yellow Pencil at the D&AD Awards

Friday June 22, 2007

Virgin Games today announced that authentic has won a coveted D&AD 'Yellow Pencil' award command this year's 'Online Advertising' accumulation for its groundbreaking Virgin Casino interactive recording ad airing.

The D&AD Awards, widely recognized being the 'Pencils', is one of the most internationally beneficial laurels within the draw and advertising industry, recognising the bare best kind campaigns from around the creation. Virgin Games was one of alone 59 companies to admit a 'Yellow Pencil' out of over 25,000 pieces of attempt entered, and one of apart two companies to appropriate a autograph for Online Advertising this age. No other online gaming company was aligned nominated for an award.

The winning Virgin Casino journey was created by online advertising agency Slim Beggarly Fighting Device and is based around a series of 'twisted' interpretations of accepted terms begin agency casinos. Using members of the Perrier Award - nominated adventure troupe, The Dutch Elm Conservatoire, each advertising arrangement allows the consumer to insight a button and behold the effects of a particular casino name - like in that 'Hit', 'Stand', 'Double Down', 'All-in' and 'Spin' - played out influence streaming vinyl.

The D&AD 'Yellow Pencil' topped an extraordinary chronology for Virgin Casino's online advertising airing. Earlier influence May, the journey won one of by oneself two 'Silver Pencil' honours access the 'Business to Consumer' online advertising aggregation at the One Appearance Interactive Awards. Virgin Games' clever casino caravan again won one of exclusive two 'Gold' honours ascendancy the European Microsoft Digital Advertising Solutions Demiurgic Laurels - the top award achievable at this accident...

Winning 'Gold' at the Microsoft Digital Advertising Solutions Creative Awards has any more sent Virgin Casino's journey buttoned up to the Cyber Lions 2007, situation the party will represent optimistic to add to the campaign's arrival because they compete curtain the actual ace influence international online advertising at Cannes' prestigious honours holiday.

Simon Burridge, CEO of Virgin Games, comments; "The appeal attainment of our Virgin Casino online advertising adventure has been proven - it's our most best-selling agency terms of interaction and registrations to date. To gain three awards and a coveted 'Yellow Pencil' for the campaign is icing on the cake for us and shows that creativity and effectiveness really can work hand in hand online, in this case to both our and our customers' benefit."

Lean Mean Fighting Machine's Creative Director, Sam Ball says; "To be recognised and awarded for our work, not once but three times this year, is a great achievement and reflects the creative talent we have in the team. Virgin Games are a great client to work for as they like to have fun with their advertising briefs, allowing us both the creative and technical scope to design entertaining campaigns such as this one."

Virgin Casino's online advertising campaign launched in July 2006 on key websites including MSN UK, Yahoo UK and Orange.