William Hill Casino Offers Refuge for UK Smokers

Tuesday July 03, 2007

Leading British bookmaker William Hill PLC has launched a seven-figure advertising adventure designed to poach a immense portion of the gaming community from traditional casinos and bingo halls.

This bout has practical the commencement of a ardent ban influence land-based casinos, pubs and bingo halls access England and Wales and William Hil Plc's Blot out The Dabber airing will compound a series of adverts influence journal press titles akin being The Sun, Star, Be resonant, News Of The Cosmos and Daily Record. The antecedent promotion gives customers the break to claim up to ï¿¡20 influence comp offers when they bet the identical amount at William Hill Bingo.

The beat is to copy managed by London-based agency Initiative and its adverts play heavily on the adoption of the iconic no-hot sign. These adverts will represent empitic on aggrandized than 2,000 48-sheet posters positioned around the country along adumbrate a further 200 Ad-vans sited near conventional bingo halls.

"The blazing ban will hit some types of customary gambling harder than others," vocal David Hood, Campaigner for William Hill Plc.

"Casinos and bingo halls especially will catch a hit because you own to physically represent character the premises to play and bountiful smokers will represent absorbed to the sit-at - at ease choice that playing cover William Hill Casino and William Hill Bingo at once offers them."

The second allotment of the journey has empirical William Hill rebrand its online casino offering being Super Casino, coupling this hide the release of a number of new products including licensed brand games from Marvel Comics such as the Ghost Rider Slot game at William Hill Casino.

"Punters quickly adapted to the ban in the Scotland and Ireland and the evidence indicates that the disruption will be minimal in comparison to other leisure industries."