Failing Bet Direct to be Sold for Half of Original Purchase Price

Friday October 12, 2007

Sportech Plc's former online sportsbook, Bet Direct Poker, which was absorbed to 32Red Plc in May 2006 for £12. 5 million, is expected to accomplish blameless half of that price being 32Red case to sell the flailing operation, according to Jackpot.co.uk Irish-based bookmaker Boylesports is anticipation to represent influence the driving seat. Sportech Plc besides own and operate the Littlewoods Casino and Littlewoods Poker.

32Red Plc is listed on the AIM market of the London Stock Exchange, and operates 32 Red Casino. Bet Direct Casino, ad hoc ascendancy 1998, are celebrated for accomplished customer service, the widest scope of markets and regular cashback offers and concessions.

The OpenBet platform initially enabled Bet Direct to add interlacing-based interactive betting influence early 2000, and have since enabled Bet Direct to provide services on interactive TV via the red button.

Bet Direct currently utilise the Orbis Technology Sportsbook and OpenBet Fixed Odds Games modules.