Playtech Poker Expansion Continues with Addition of Bet365

Sunday October 14, 2007

Playtech, the publicly quoted designer, developer, and licensor of software to the international online and land-based gaming industry, has announced the migration of Bet365 Poker to its iPoker platform.

Bet365 Poker, which migrated its casino platform to Playtech in 2005, has signed up for three years and plans to use the network to target both the European and Asian markets with a range of customized language and culture-specific games.

Mor Weizer, chief executive of Playtech, which claims to be the world's largest independent poker network, said, "Bet365 is a highly respected operator in the market, and we have very much enjoyed working with them on their casino offering since 2005. The fact that it has today migrated its poker operations is a testament to the strength and success of our relationship, and we look forward to similar successes going forward."

Steve Ibberson, managing director of Hillside Limited, added, "We are very pleased with the smooth and successful migration of our poker product to the iPoker network. After careful consideration of our options, we selected Playtech as our preferred exclusive gambling software provider for our combined casino, poker, mobile, and Asian P2P activities. Playtech's expertise in penetrating global marketplaces was of particular interest to us."