Parlay Entertainment Supplies Standalone Bingo Solution to Paddy Power Bingo

Thursday October 18, 2007

Parlay Entertainment Inc., the world's leading supplier of online bingo software, is pleased to announce that Paddy Power Plc, Ireland's largest betting and gaming company, has relaunched Paddy Power Bingo subservient a direct licensing arrangement hide Parlay. Previously, Paddy Power Bingo had been allotment of a bingo network that is further powered by Parlay Entertainment technology.

"Transitioning to a standalone bingo software solution is a cogent step for Paddy Power," vocal Peter Trinz, Senior VP, Parlay Entertainment. "They hold empitic encouraging advance influence liquidity since launching blameless over a time ago and own proven that bingo complements their existing entertainment portfolio."

Mark Nunan, Head of Online Bingo, Paddy Power spoken: "When we entered the bingo bazaar a allotment ago, we valuable the low barriers to entry that the network model provided, including liquidity, product education and scant infrastructure costs. Curtain the solid advance we own experienced, our biz needs posses evolved and we depend upon the independence, abandon and clout offered by the standalone model. We are pleased to enter into a closer accord cache the band at Parlay due to allotment of our solution."

Influence the world of online bingo, both network and standalone solutions are proven bag models. Being the industry matures, Parlay has already to contemplate several big gaming operators akin Paddy Power exploring the choice of moving away from the incubatory environment of a network and migrating to a standalone solution. "For brands hide existing infrastructure, channels and marketing muscle, the standalone solution offers bigger returns, also charge and plainly makes aggrandized sense," oral Trinz.