888 to Launch Live Casino Gaming in Asia

Saturday January 12, 2008

Online gambling giant 888 Holdings Plc has announced they will adhere the push into the Asian online gambling market, having signed a deal blot out Entertasia, a leading provider for gaming solutions for Asian operations.

Underneath the terms of the agreement signed by 888 Casino On Net and Entertasia, operations for the Asian-opposite live casino will represent managed by a Philippines-based operating company, allotment 888 will agency its robust marketing channels to acquire new customers influence the region.

The new deal will besides bear a new Asian-faced sportsbook product access collaboration blot out E-Sky, a specialized Asian sportsbook.

The new services will act for launched access Q1 2008, and is evidence of 888's passion to expanding their alias into the Asia-Pacific region, widely considered the fastest growing market for online gambling.

888 CEO Gigi Levy said:

"We have been providing the very best in-class online gaming and excellent customer service for Asian customers at 888 for 10 years now. We are always looking to extend new innovative services to our customers and increasing our presence in Asia is one of our key strategic goals. We see Entertasia as the best partner to achieve this goal and exploit this exciting opportunity."

Entertasia CEO Jason Chan added:

"'We are one of the leading gaming solution providers in Asia because we understand exactly what Asian customers want. 888 have chosen three of our most innovative products and we look forward to helping them achieve significant success in Asia."