888.com Launches New Online Casino

Saturday March 29, 2008

888 Holdings Plc, one of the world's leading gaming and entertainment companies, has launched a groundbreaking new website, called 888 Casino.

888 Casino is not an ordinary online casino site. It is interactive, engaging and makes everyone feel at home right away.

When they will enter the site, players will receive a warm welcome from their hostess, Elizabeth, who will guide them as they explore everything 888Casino has to offer: a wide selection of casino games, a generous welcome bonus, 24 hour customer support and even more games like bingo and poker.

888 Casino is a new way for players to upgrade their online gaming experience. The friendly hostess creates a great atmosphere by providing the site with a personality, a face and a smile. After the introduction and the guided tour, visitors can download the acclaimed casino software provided by 888 Gaming and start playing.

888.com's Marketing Director, Matt Robinson, said that one of the most essential aspects for a casino player is feeling at home when entering an online casino and 888 Casino aims to provide that.

"Personal care for our players has always been a top priority for 888 and we decided to take it one step further with 888 Casino," said Robinson. "I believe they will be pleasantly surprised."