Everest Poker Signs WSOP Branding Deal

Monday May 05, 2008

Everest Poker, who recently signed a multi year deal to brand all table felts and the inner rung of the final table at the World Series of Poker, is delighted with the new November 2008 schedule for the final table.

"This move is a masterstroke for the WSOP's global profile and will undoutedly make the build up to the final table the most dramatic yet," said Jennifer Joyce, Chief Marketing Officer, Everest Poker. "From both a commercial and personal point of view I am hugely supportive of the scheduling and from a European perspective it gives everybody a much better chance to see the biggest event in world poker."

With the recent multi-year agreement, Everest Poker's brand will reach an estimated global audience of 200 million. Additionally, the new alliance enables Everest Poker to provide its largely European player base with more opportunities to play in a WSOP event in Las Vegas.

Ty Stewart, World Series of Poker Director of Marketing, Sponsorship and Licensing, commented: "Simply put, it is our responsibility to elevate the world championship of poker. There's a common denominator to all popular sporting events in any culture - a meaningful prize, participants you can root for, and a sense of drama. The new format will encourage more people to discover this great game and its seminal tournament."