PKR Poker Players Reap Rewards of Groundbreaking Loyalty Program

Monday June 16, 2008

PKR Poker has unveiled Club PKR - a pioneering new loyalty scheme that's set to shake up the world of online poker rewards. Club PKR will be available to all PKR.com users and boasts an exciting range of incentives like tickets to major sports and entertainment events, free gifts, VIP hospitality and exclusive prize draws.

Club PKR delivers a unique and progressive approach to customer loyalty with its groundbreaking 'always up, never down' policy - an industry first. Players will advance through levels of the programme much more easily than at any other gaming site. There are no demotions - once players achieve a level it's theirs for life and the only way is up.

There are six levels in Club PKR, ranging from 'Member' to 'Diamond'. Players at every level will have access to cool rewards from the off with benefits increasing at every step. High rollers will be rewarded handsomely with sparkling incentives like VIP invitations to live PKR Poker events, big time sports and entertainment spectacles, life-time subscriptions to 'Stacked' and membership to Quintessentially, the luxury lifestyle group.

PKR Poker Marketing Director Simon Prodger said, "Club PKR is a new type of poker loyalty programme. The points required for each progression are very achievable and our 'always up, never down' policy means players are never punished for taking a break - so they can work their way to the top in their own time".

It's not just the high rollers who are set to benefit - All Club PKR members will receive a monthly newsletter detailing their status and promotions, including invitations to special freerolls, challenges and competitions exclusive to their level. These challenges include qualification to big money tournaments and competitions with prizes redeemable on and off PKR Poker. More frequent players will be fast tracked to higher Club PKR levels.