Blue Square Launches GameAccount Skill Games

Tuesday July 08, 2008

GameAccount, a leading software developer and supplier to the regulated online gaming industry has launched their suite of skill-based games for Blue Square Casino. The multi-year deal enables Blue Square's online customers to engage in playing GameAccount's market-leading portfolio of online games including Poker Dice, Gin Rummy, Multiplayer Blackjack and Backgammon. All GameAccount person-to-person skill games offer multi-table tournaments - a first for skill-based gaming - together with head-to-head cash games.

"GameAccount's games broaden the demographic appeal of our online games offering and provide proven marketing opportunities in fast-growing markets within continental Europe. GameAccount was chosen after an exhaustive process investigating the potential for these emerging games, the player liquidity levels already present, the experience of potential suppliers and the technical capabilities of their respective platforms." said Angus Nisbet, Head of Gaming for Blue Square.

Blue Square Sportsbook becomes the third licensee sportsbook operator in 2008 to join the GameAccount Network following membership in 2008 by Stan James Ltd and Gala Coral Group Limited. They join existing network members William Hill PLC, Boylesports, Paddy Power Casino and Sportingbet Plc Europe. All GameAccount licensees enjoy the benefits of GameAccount's recent launch of Poker Dice together with various software upgrades including navigation enhancements for the games lobby, moderated chat rooms, more information for tournament players and brand new side games. For the first time in the skill gaming industry, players can chat among themselves within the game lobby view without missing a moment of live person-to-person gaming action.

"We are delighted to welcome Blue Square into our fast-growing Network, which has experienced explosive growth in player numbers and staking activity," said Kevin Dale, Chief Executive Officer.

"Our blue-chip corporate customers benefit from unique skill gaming software in attracting new players - reducing the dreaded churn and driving meaningful revenues comparable to poker. Gin Rummy, Poker Dice, Backgammon and our unique Multiplayer Blackjack form a compelling suite of person-to-person games super-charged by the presence of side games to fill idle minutes. GameAccount is now integrated with several sportsbook platforms including Orbis and Finsoft. Blue Square is our third licensee sportsbook operator utilising the Orbis sports betting software platform."