Gamesys Selects Rapid Mobile Media to Deliver Mobile Gaming

Thursday July 17, 2008

Gamesys Group announced today that it's selected Rapid Mobile Media Ltd, providers of innovative mobile application and service delivery software platforms, to deliver mobile gaming.

Rapid Mobile said the Gamesys Ltd has licensed its ThinkPhone and Active Provisioning platforms to extend its leading online gaming experiences to users mobile phones.

Gamesys, using Rapid Mobile's software, says it can deploy an extensive catalogue of high-quality interactive gaming applications to all handset types, safe in the knowledge that the Active Provisioning platform will ensure the optimal experience for the broadest range of users.

"The Rapid Mobile provisioning platform is enabling Gamesys to continue providing the highest quality and most enjoyable interactive gaming experiences as we extend our portfolio of titles to mobile users," said Steve Clark of Gamesys.

He continued: "We are able to focus our efforts on delivering exciting games in conjunction with the entertainment industry's largest brands whilst Rapid Mobile's technology provides the automatic delivery and robust end-to-end security that will enable us to maximise market penetration. We took great care in selecting our mobile technology partner and are delighted with the capabilities that Rapid Mobile has provided us as we seek to take a leadership position in mobile gaming."

The Gamesys Group owns the Jackpot Joy Bingo brand - the United Kingdom's leading online instant win and bingo site with over two million U.K. players which pays out winnings every month, according to the company. Members are offered a range of over 80 games from bingo, casino, instant win and slots categories, company officials say.

"The graphically rich and highly interactive games from Jackpotjoy are a natural for extending play opportunities through mobile phones," said Jeremy Copp, chief executive officer of Rapid Mobile Media. "With Jackpoyjoy's strong brand reputation and extensive user base and the mobile delivery capabilities provided by Rapid Mobile, we expect our relationship with Gamesys to demonstrate how significant revenues can be derived from mobile gaming."

Rapid Mobile Media is an Edinburgh-based software company licensing platforms that enable automatic optimisation, delivery and installation of applications and content on any mobile phone, without the need for user intervention or device-side agents.

The company's Active Provisioning platform and ThinkPhone design environment allows the rapid deployment of any type of service to the mobile environment, and have to date automatically provisioned more than 3,000 phone types.

The Ad360 platform provides complete management of mobile advertising campaigns, allowing graphical and textual adverts to automatically be delivered to the selected WAP, SMS, MMS or application channels at the highest possible quality, according to the company.