Ongame Network Expanding Into Ireland

Saturday September 27, 2008

Swedish online poker network and software supplier Ongame has moved into the Irish market after signing a partnership agreement with Bruce Betting Limited.

Ongame Network is a member of Vienna-based BWin International Ltd, a leading provider of online gaming entertainment, and stated that the licensing agreement is in line with its long-term strategic goal of targeting new markets through deals with established brands. Bruce Betting was formed in 1977 and is one of the fastest-growing independent bookmakers in Ireland with over 60 outlets nationwide.

"We know what to look for in a new licensee in order to maintain financial growth and stable player equity within our network and Bruce Betting is a company that matches these criteria very well,"

"We are delighted to bring them aboard and are looking forward to delivering an unrivalled online poker experience to their customers," said Kevin O’Neal, Press Officer for Ongame Network.

The deal will see Bruce Betting launch Bruce Poker and fully integrate it with Ongame Network's aggregated poker network.

"At Bruce Poker we are working hard to deliver the ultimate poker experience to our customers and with Ongame Network, one of the best known and trusted platforms available, we feel that Bruce Poker will be recognised as the site to play on for the exciting and challenging experience that today's online poker players want," said Paul Smallwood, Poker manager for Bruce Betting.