William Hill Bingo Expands to TV Screens

Saturday February 14, 2009

William Hill Bingo, part of the massive William Hill PLC, are expanding into new frontiers with their latest sponsorship deal with the ITV daytime show, The Real Deal.

This is a forward-moving step that is taking off like wildfire among online bingo operations in the UK. Wink Bingo invested a healthy sum of money last year with the sponsoring of popular shows such as Family Fortunes on ITV2 daytime TV, which dramatically increased brand awareness, together with its TV advertising campaign.

William Hill Bingo will be sponsoring The Real Deal in a special 4 month partnership deal. This is the second sponsorship deal for William Hill Bingo, in November 2008 they completed a similar campaign for Spin Star, another popular TV game show. The online bingo operation is hoping that the sponsorship will increase awareness of its online bingo product.

William Hill Bingo will be the official sponsors of The Real Deal until the middle of April this year. The programme will be hosted by David Dickinson of antique themed TV show fame, and will be aired every weekday at 2pm on ITV1. The tagline for the bumpers shown during advertising breaks will be "William Hill Bingo Thrill."

Lili Huang from William Hill Bingo said, "For an initial foray into actual progamme sponsorship, we were very pleased with the response from the Spin Star association. We're delighted to have this opportunity of sponsoring The Real Deal, because the programme has the potential for a far bigger audience with its current scheduling."