Parlay Entertainment Announces Launch of Entraction

Thursday June 18, 2009

Parlay Entertainment, the world's leading supplier of Internet and TV bingo software solutions, is pleased today to announce the launch of Entraction's online bingo network.

The new European-facing online bingo network includes such brands as Bingohuone and Play Cherry and offers players games in English, Swedish and Finnish.

The network is powered by the Parlay5 bingo and gaming products integrated into Entraction's back-end administration system. The European-facing network is based in Malta and managed by Entraction.

Scott White, CEO of Parlay, said, "Entraction's rapidly expanding international presence, now also powered by Parlay's industry leading bingo platform, creates a more compelling offering. And this is just the start - we are working with Entraction to deliver additional brands in the coming year."

"We are thrilled to launch bingo with Parlay as our experiences with the Parlay team have all been positive. We find Parlay5 to be the best bingo software in the market. The flexibility of the product, its customization options, and the user friendly interface for both operators and end users made Parlay an easy choice for Entraction," says Johanna Karlsson, Product Manager Bingo at Entraction.

Parlay Entertainment is proud once again to be the Platinum Sponsor of the 4th Annual Online Bingo Summit, to be held June 16-17 at the Millennium Gloucester in London.