Paddy Power Games Adds CryptoLogic As a New Supplier

Sunday June 21, 2009

CryptoLogic, a world leader in internet casino and branded gaming software, has signed a three-year agreement to provide at least 9 of its most popular online slot games to Paddy Power Plc, the largest provider of betting services in Ireland and one of the world's best-known gaming brands.

Two of the games, a mix of both branded and non-branded titles, are now live on Paddy Power Games with the remainder scheduled to roll out before the end of 2009. The games will be made available to Paddy Power Games through Orbis Technology's Fixed Odds Games (FOG) platform. CryptoLogic announced a deal with Orbis in December 2008 as part of its successful strategy to expand its channels to the internet gaming market.

"Paddy Power is one of the world's most celebrated gaming brands, and it's exciting for CryptoLogic to provide them with some of the world's most celebrated games," said Brian Hadfield, CryptoLogic's President and CEO. "These games are proven profit-makers for our customers, and that is why CryptoLogic continues to attract the global giants of online entertainment."

In addition to its dominant position in Ireland, Paddy Power Plc is a leading provider of betting and gaming services in the UK. The company operates over 250 retail licensed betting offices across Ireland and the UK.

Christopher Coyne, Head of eGaming at Paddy Power said "We are excited to be adding CryptoLogic games, which strengthen our branded game portfolio. These new games take Paddy Power Games to a landmark position of over 100 games."

Boasting more than 280 games, CryptoLogic has one of the most comprehensive casino suites on the internet today, with games featuring some of the world's most famous action and entertainment characters. CryptoLogic has earned rave reviews from industry peers and players alike, and in 2009 earned Gambling Online Magazine's Top Casino Software award for the fourth consecutive year. Based on the votes of players around the world, it is widely considered the industry's top honour.

"CryptoLogic is committed to enhancing the Paddy Power experience, and we are confident our games will be embraced by even more new players across Ireland, the U.K. and beyond," added Justin Thouin, CryptoLogic's Vice President.

Paddy Power is Ireland's biggest and most successful bookmaker. Paddy Power operates both a retail and an online/telephone division.

Paddy Power Plc's retail division operates a chain of licensed betting offices located throughout Ireland and in the UK. The company's online/telephone division operates Ireland's largest telephone Sportsbook (Paddy Power Dial-a-Bet) as well as the following online businesses: Paddy Power Sportsbook,Paddy Power Mobile Sportsbook, Paddy Power Casino, Paddy Power Games, Paddy Power Poker, Paddy Power Bingo, and the most recent addition, financial Paddy Power Bingo spread betting.

Paddy Power takes an unconventional approach to betting and gaming believing them to be firmly rooted in the leisure and entertainment space. As such its mission is to make betting fun. The company is renowned for their inventive and often irreverent marketing and advertising campaigns.