888 to Launch Five More Cryptologic Games in 2009

Wednesday July 08, 2009

CryptoLogic, a world leader in internet casino and branded gaming software, today announced an expansion of its relationship with 888 Holdings Plc that will bring five new games to some of the world's most popular internet gaming sites. 888.com, the flagship English-language casino site, plans to feature eight CryptoLogic games by the end of 2009.

"The relationship between CryptoLogic and 888.com continues to grow, driven by our mutual commitment to a superior player experience," said Brian Hadfield, CryptoLogic's President and CEO. "It's exciting to have one of the biggest names in e-gaming choosing CryptoLogic games. CryptoLogic and 888 both recognize that in today's internet gaming market, playability means profitability."

888 owns and operates various globally popular gaming sites, including 888.com, 888 Casino On Net, Pacific Poker, 888Ladies and 888Sport. CryptoLogic's games will be rolled out across all of 888's sites, in multiple languages by the end of Q1 2010.

"888's success is built on offering a comprehensive selection and a powerful, trustworthy entertainment experience - and CryptoLogic's games help us deliver just that," said Gigi Levy, CEO of 888 Holdings plc. "CryptoLogic's games have earned acclaim from our players, and delivered strong numbers for our business. We are confident that these new CryptoLogic games will be both popular and profitable."

Boasting more than 280 games, CryptoLogic has one of the most comprehensive casino suites on the internet today, with games featuring some of the world's most famous action and entertainment characters. CryptoLogic has earned rave reviews from industry peers and players alike, and in 2009 earned Gambling Online Magazine's Top Casino Software award for the fourth consecutive year. Based on the votes of players around the world, it is widely considered the industry's top honour.

"888.com is one of the world's marquee e-gaming brands, and a perfect match for CryptoLogic's extraordinary e-gaming innovation. With five more dynamic CryptoLogic games launching in the next six months, we are happy to provide more games for more players to enjoy," said Justin Thouin, CryptoLogic's Vice President.