Parlay Launches Bingo Software in North America

Monday July 20, 2009

Parlay Launches Bingo Software in North America


Popular online bingo software developer and provider Parlay Entertainment has recently launched Parlay Gaming Services North America which will supply hosted and managed gaming content solutions that will work within the current North American regulatory conditions.

Clients of Parlay Gaming Services North America will be able to access their award winning online bingo platform to woo new customers and retain existing customers. Land-based operators and businesses will be linked to an interactive community of bingo games and instant games, entertainment and loyalty programs.

Members including land-based bingo halls, gaming suppliers, marketing companies and promotions firms will be able to interact with players on a social network using online bingo, chat and other entertainment options.

"This new marketing channel will embody all of the attributes of a social networking bingo portal and will offer valuable customer retention features and tools such as loyalty programs, subscription-based play and Parlay's award winning technology platform" said Scott White, Parlay's Chief Executive Officer.

"We are very excited to be in a position to kick off this new managed solution with our first 10-year managed services agreement, with additional agreements to be completed in the coming months."

Parlay has already signed its first customer using the Parlay Gaming Services North America service. Details will be made public once the customer is live.

Parlay Entertainment is the world leader in software development and licensing of Internet and TV Bingo solutions and was the first company to develop and deploy a commercial internet bingo product.

Parlay provides 75, 80 and 90 ball bingo games and a wide selection of lottery and casino games too. Some of its best known brands include Virgin Bingo, Yahoo, Littlewoods Bingo, NetPlay TV and Entraction, among many more. With headquarters in Oakville, Canada, Parlay has other offices in Valletta, Malta, Barbados, Alderney, and Bridgetown.