Sportingbet Plc Joins Entraction Poker Network

Monday August 17, 2009

Sportingbet Plc, owner of the Paradise Poker brand, is to offer its poker players the option to play on the Entraction Poker Network, alongside its existing offering on Boss Media's International Poker Network (IPN).

The dual poker room functionality will be made available to Sportingbet poker customers in selected European countries and across its brands which include Paradise Poker, SuperBahis and Miapuesta.

"We are proud to welcome Sportingbet to our network. This deal shows that Entraction is an attractive partner for the largest players in the online gaming industry," says Peter Astrom, CEO of Entraction.

Entraction, formerly known as 24h Poker, was the first online poker provider to introduce dual card room functionality back in March 2007, following an agreement with Boss Media's IPN.

Shares in Entraction AB are trading up 8.10% following the announcement this morning at SEK45.40 per share. Shares in Sportingbet Plc are currently trading down 1.67% at 59.00 pence per share.