Kerching Casino Launches Affiliate Program

Thursday September 24, 2009

Million2-1 Ltd, an IGT-UK Group subsidiary, are pleased to announce that Kerching Casino has launched it's Affiliate Program through the specialist online gaming agency McBoom, utilising the Affiliate interface technology provided by Brand Conversions.

Kerching is fast becoming one of the most respected names in online gaming thanks to its Barcrest Group heritage and WagerWorks software platform. The new Affiliate program provides Affiliates with exclusive player offers such as £150 Bonus match and the opportunity to earn excellent commissions such as 50% for the first 3 months.

Sophie Gane, Kerching Partner Manager at Million-2-1 said 'The gaming sector is a challenging Industry but we have an excellent Affiliate Team in place to tackle it successfully. Over the last year Kerching has grown at a phenomenal rate across both casino and mobile games. We look forward to taking the brand to the next level over the coming year through the Affiliate channel with McBoom and Brand Conversions'.

Gavin Grimes, Managing Director at McBoom 'We are delighted to be working with a proactive company like Brand Conversions who are keen to push the boundaries in terms of creative delivery and program flexibility. With Kerching as our first client we are lucky to have a great brand and company to work with. Affiliate marketing has always been a core part of online gaming strategy so we're delighted at to have developed a first class solution with a great client and we look forward to the challenges ahead'.

Jon Shannon, Business Development Director at Brand Conversions 'We are delighted that Kerching chose our software platform, it's a privilege to partner with a group that has such a rich pedigree in the gaming sector. Because of our bespoke approach we are able to offer clients as much customisation as they desire, similarly because of our profile as Europe's leading affiliate network for the iGaming sector. There are thousands of Affiliates that are already familiar with and know and trust our system which provides a high level of confidence for clients wishing to implement our technology'.