Sky Betting and Gaming Ups the Ante with Iovation Fraud Protection

Monday January 25, 2010

Iovation, provider of the world's first device reputation service for preventing online fraud and abuse, announces its newest customer BSkyB Group Plc. The company will use iovation to minimize chargebacks and maintain compliance across its portfolio of e-gaming sites: Sky Bet, Sky Poker, Sky Vegas Casino and Sky Bingo.

Iovation's device reputation service will help Sky Betting and Gaming increase profits through reduced fraud loss, gain operational efficiencies and maximize player confidence by providing a safe and secure entertainment platform. By adding iovation ReputationManager to its fraud management process, Sky Betting and Gaming will gain powerful advantages in the battle against online fraud.

According to Bernard Casey, Head of Gaming Operations at Sky Betting and Gaming, "We reviewed several fraud mitigation tools and found iovation to be highly effective at identifying and preventing fraud. Not only that, the service is completely transparent and doesn't impede the customer's activity across any of our e-gaming products. We're excited about participating in iovation's global fraud community and stopping fraud within the entire industry."

Sky Betting and Gaming will benefit from real-time responses to device reputation queries, allowing the site to automatically allow, deny or review transactions. In addition, Sky Betting and Gaming will have the ability to set customized business rules to help zero-in on suspicious and unwanted behaviors. With increased visibility into those transactions highly correlated with risk, Sky Betting and Gaming will gain the upper hand on fraud.

Sky Betting and Gaming launched Sky Poker in 2007, which is the first multiplatform poker room that can be played or viewed both online and through Sky's set top box. As the only televised dedicated poker channel programming and broadcasting 24 hours a day, Sky Poker showcases live coverage of online tournaments where studio presenters are regularly joined by a roster of guests including poker pros, analysts and celebrities.