32 Red Casino Launch New and Improved Website

Thursday June 10, 2010

32 Red Casino has recently launched its new and improved online casino, giving its customers access to over 450 of the very best casino games in a new and improved format.

The new website has been designed to bring out 32Red's core values of excellent and personal service along with complete transparency; the hallmarks of a true connoisseur's casino.

Improvements include a more distinctive and glamorous look, a clutter-free feel, and more focus on messaging to players and providing information for prospective players.

It's now easier to see the life-changing potential when you load the new site for the first time. The homepage jackpot ticker displays the jackpots on offer at 32Red, and bearing in mind they have already made two players in the UK casino millionaires, the GBP 4.6million total is bound to appeal to visitors. That said, perhaps the most interesting addition - which reinforces that 32Red have nothing to hide - is the live payout ticker highlighting the sums paid out to players in given periods, a statistic that other operators often hide.

Bill Medling, Head of Design for 32Red commented "It was difficult to decide to change a winning formula, but the improvements made to further enhance player experience are already showing positive results, especially with our signup bonus of GBP 32 free for every GBP 20 deposited." When asked about their new strapline, Medling responded "It symbolises our Best Casino awards for 6 years running and, of course, the fact we are Casino of the Decade. Roulette lovers will also notice that 32 red is second to zero on the roulette wheel - making 'Second to None' the ideal strapline for our great brand."