DublinBet Casino Ready to Release Official Rebrand

Thursday August 26, 2010

DublinBet Casino, the gaming website that enables customers to play online in a real LIVE casino from the comfort of their home, is delighted to announce details of their much anticipated rebrand. This encompasses all aspects of the popular gaming site including the release of a new company logo and the unveiling of a new dublinbet site to be officially launched at the Budapest Affiliate Exhibition in October.

Glasgow based designers Material Marketing were challenged to create a new identity for the company, knowing that what was produced would act as the backbone for the new dublinbet website that is being built by Code Computerlove. Already the new logo has received praise from industry insiders for its premium & established feel combined with traditional Irish symbolism.

The new logo, born out of dublinbet's existing corporate identity with the db initials, has been likened to a 'shamrock', a 'club' symbol on playing cards, or even a 'heart' - hence the inception of the strap line "THE HEART OF LIVE ONLINE GAMING".

Deputy CEO for VueTec, dublinbet's parent company, Grant Fraser comments: "It has been a major priority for me to oversee the development of the dublinbet website in order for us to fully promote our Distance Gaming software and highlight our ability to deliver LIVE Roulette, LIVE Blackjack and LIVE Bacarrat from within a REAL casino on dublinbet.com. In order to make this vision a reality it was decided that we needed to freshen up the dublinbet logo and corporate identity. I am delighted with our new logo. We carefully selected the most appropriate colours that would help give us stand out in a crowded market. I can't wait to see it come to life when the new and improved dublinbet.com website launches in October.

At Dublinbet customers can watch the casino floor LIVE from their own home and can bet in real time in LIVE games happening within the popular Fitzwilliam Casino and Card Club in the centre of Dublin.

Established in 2005, Dublinbet Casino is celebrating its 5th birthday and attracts an international customer base. It has built up a strong reputation within the industry for its excellent gaming experience, customer service and speed of payments to customers and affiliates.