Betsson Reaches Deal With Arsenal Football Club
Friday August 19, 2011
Betsson will provide and operate a complete gaming solution including Betsson Casino, Betsson Sportsbook, Betsson Bingo and Betsson Poker. With a clear Arsenal branded solution and exclusive Arsenal specific prizes Betsson will deliver a unique offering. The solution will be launched immediately.
"We are delighted to be welcoming Betsson on board as an Official Partner of the Club, an experienced and trusted brand who will be delivering this innovative new venture. Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters" says Vinai Venkatesham, Arsenal's Head of Global Partnerships
"Signing these kinds of B2B deals with a football club like Arsenal shows what a technically attractive partner Betsson is today. This is also a good opportunity for Betsson to gain a part of the regulated UK market." says Magnus Silfverberg CEO and President.
Betsson AB's Core Business consists of investing and administering shareholding in companies, which through partners or by themselves, offers games to the end users via the internet. Betsson AB owns Betsson Malta Ltd which operates games through partnerships and the websites www.betsson.com, www.betsafe.com, www.casinoeuro.com and www.cherrycasino.com. Betsson Malta offers Poker, Casino, Sports betting, Scratch Cards, Bingo and Games. The customers mainly orginate from the Scandinavian countries and other parts of Europe. Betsson AB is listed on NASDAQ OMX Nordic Mid Cap List.
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