Piggs Peak Casino renews DStv campaign

Thursday July 20, 2006

Piggs Online Casino, sponsor of the All Africa Poker Tournament, has renewed their Dedicated Advertiser Location campaign on DSTV.

Its first campaign, which featured the May 2006 events, was well received. The renewal is for another two weeks and will run with newly-released episode footage of the tournament.

Piggs Online Group Marketing Manager, Wendy Graaf, says, We are excited to be able to provide subscribers with high quality poker content, featuring local talent. It is apparent that there is a large following of live poker, as more than 186,000 unique viewers interacted with our DAL during a two week period in April.

The fifth in this series of tournaments will be broadcast on DStv?s Channel 121 from July 17 - 31, 2006.

Since the launch of DALs on DStv in 2004, Oracle Airtime Sales and Multichoice Africa have run over 30 successful interactive advertising campaigns for a variety of clients and brands. These campaigns have ranged from simple non-video brand and awareness campaigns to three-tier video channels launching new products/brands.