Party Gaming to Proceed with US Online Casino Ad Campaign

Tuesday July 25, 2006

The current state of affairs in the world of online gaming has lead to the cancellation of conferences, and restricted if not expelled any travel through or into the US for many industry executives. And whilst this is also true for Party Gaming in a physical capacity, it has not discouraged the Gibraltar based group from proceeding with a major advertising campaign for its Party Casino site.

Chief executive Mitch Garber has explained that unlike online poker, where big marketing campaigns have driven soaring revenues, the company's casino games had not previously enjoyed any marketing exposure. And although current action against BetOnSports would appear to pose certain legal hurdles, Garber insisted it would not stop his company from 'legally marketing in the US' through Internet, television, radio, newspapers and sponsorship deals.

The group intends to progress their 'strong branding campaign' across Europe and North America for its Party Casino website, which was launched earlier this year and now offers 39 games including blackjack and slots.