Mojo Affiliates Manager Rak Karan Named Most Innovative by CAP

Thursday June 21, 2012

In their recently published 2012 iGaming Yearbook, Casino Affiliate Programs (CAP) honoured Mojo Affiliates manager Rak Karan as the industry's "Most Innovative". The charismatic marketing guru, recognized by many in the business from his cheeky men's room advertising campaigns at casino affiliate conferences, is flattered by CAP's compliment.

"It's just an honour to be mentioned alongside the other 10 guys and gals who are industry professionals and campaigners of igaming," said Karan from his office in Australia. "I've been floating around this industry for 10 years, and to be seen as innovative by others, especially the outstanding guys at CAP, makes me feel very humble."

"In saying that, the past 18 months has been success upon success for the Mojo Affiliates team. We've come away from every conference happy and in front, especially after LAC 2012 with the guerrilla style toilet posters. We've done Red Hot Chilli Pepper tickets and trips, cruises for players, and cash giveaways – it's the Mojo Affiliates team that's been Most Innovative."

From CAP: "Rak Karan has been a part of the igaming industry for over 10 years as an advertiser, affiliate manager and marketing director. He's well-known for thinking ahead of the game, which has served him well and given him a leg up on understanding revenue models and player trends and lifecycles. At LAC 2012, Rak was featured on plenty of Mojo Affiliate ads and they were unique with innuendos to say the least! It's his forward-thinking tactics that make Rak Most Innovative."

Mojo Affiliates software has just undergone a massive update - a brand new look and a new, improved platform offering more detailed reports than ever on traffic from campaigns, to players and deposits. There are more products, and more tools to increase conversions and earnings, like improved CPA tracking. Mojo partners Bulldog777 Casino, GEObet Casino and GR88 Casino are always offering new casino and sportsbook bonuses, and recently there's been a big Merge Network poker software update, new Microgaming casino games and new OddsMatrix sportsbook interfaces.