Zukido Adds Virtual and more sports to Stan James Sportsbook

Saturday June 23, 2012

In the midst of the excitement of Euro2012, Zukido Ltd. has updated Stan James Sportsbook in-play betting site. The latest update to the Stan James Ltd product builds on the success of integrated sports streaming and includes the addition of streamed virtual sports. This enables punters to bet and watch on six virtual sports including football, racing and greyhounds. This ensures punters get a truly 24/7 experience from Stan James in-play, and leads to longer session times while maximizing revenue.

As Stan James expands its in-play offering, Zukido has also added new specialized scoreboards for ice hockey and rugby - bringing the total of specialized sports scoreboards offered to 10.

The console itself has also been updated following the inclusion of extensive analytics leading to a single event list. This enables users to navigate easily and intuitively to streamed sports, virtual sports, and across all in-play content.

The event list also provides a quick at-a-glance view on events happening later and deep links users quickly to those betting opportunities.

David Sargeant, Commercial Director of Zukido, commented on the update: "We are excited by the latest iteration of the product. It is important to keep evolving products with customer trends and the use of analytics has meant we are able to help Stan James do this effectively. The addition of more in-play sports and new virtual sports makes the product more compelling to the user."

Denis Kelly, CEO at Stan James, said: "Zukido have helped enable us advance our in-play both from a development and consulting perspective. Stan James is committed to continually advancing our product and technology and this latest version of the in-play product is a real step forward."