Playtech Expands Into China

Tuesday December 26, 2006

Playtech Limited, the Cyprus based gambling software developer bury a London stock bazaar oblique, has announced a better five time deal to expand its gaming operations into China.

Playtech has signed a software licensing agreement cover China's leading gaming bevy, Sino Shrewd International, a company that is listed on Australia's ASX Stock Exchange. Real is a diversified attempt take company hide its primary operations influence the substantial and quickly growing Chinese gaming, internet and moving media markets.

A useful company of SSI, called Shanghai Kelo, operates the largest corporate retail gaming network influence China, distributing the legalised keno, lotto, and Tape Sweepstake Terminal games. Shanghai Kelo currently runs aggrandized than 460 Point of Sale gaming outlets ascendancy Shanghai beneath license from the Shanghai Welfare Raffle Centre. Agency October 2006, the license agreement was extended, allowing Shanghai Kelo to operate up to 600 outlets distributing keno and other welfare games for the adjacent five dotage.

From a poker perspective, Playtech has mythical a access. Playtech and SSI will represent the ahead better distributor and attorney of Texas Authority ' em Poker influence the Chinese bazaar. Following the launch of the poker product influence the coming months, SSI expects to launch a selection of Playtech powered " beam - to - see " Chinese tournament games completed selected SSI outlets ascendancy China ascendancy the aboriginal half of 2007 adjoining a testing, blue book and implementation term.

Initially, a selection of P2P poker games will copy offered, followed by games played added commonly agency China like being mahjong, Accomplish Di Zhu, Cho Da Di and To La Ji.

Avigur Zmora, Chief Executive Bigwig of Playtech, oral:

"This is a better addition for both Playtech and SSI bringing the Play for Absolute P2P tournament gaming actuality to China at appropriately licensed gaming outlets for the aboriginal age. The Chinese bazaar is a all-inclusive and enormously arresting bazaar and Playtech is acutely beefy positioned to abetment operators akin considering SSI agency rolling out advanced gaming merchandise character a phased way influence harmony bury Chinese regulations.

"This license agreement will further authorize Playtech's authenticity character Asia and is influence line hide the Company's development plan. Playtech is increasingly Asian-antagonistic and this transaction is more event influence further diversifying the geographical grasp of the dodge and its customer base."

Richard Li, Chief Operating Leader, Australia, of Sino Tactical International uttered:

"Influence Playtech, we have found a software provider that has a clear understanding of the Asian gaming marketplace and who understands the intricacies of gaming in China. The private gaming network, consisting of up to 5, 000 terminals to be implemented by Playtech, will upon completion, expand the SSI gaming terminal network significantly. SSI also intends to further expand this network via franchising to other parts of China over the next five years."

Playtech is clearly making headway in this "post-US" gaming environment having already agreed to swallow up the Tribeca network, including the Tain Network in Europe. China and Asia is a brave new world and UK Poker News expects to see more corporate activity in that direction over the coming months.