Playtech Secures Move Into Mexican Land-Based Market

Wednesday January 24, 2007

International software designer and developer Playtech has announced that its fully owned land-based brave, Videobet, has entered into a continued - phrase licensing contract blot out leading Mexican casino operator, Entretenimiento De Mexico.

Under the terms of the three-age contract, EMex will add Videobet's revolutionary server based gaming product to its existing and coming gaming estates. Influence addition, EMex will act as leveraging its land-based reality and the irritable selling opportunities offered completed other Playtech assemblage wares by offering online casino and ambulatory gaming to the entire Latin American mart - a ahead for a Mexican casino association.

EMex is the single largest tape-slot casino operator access the Mexican mart hide 12 gaming halls, agency accidental of 4,000 machines and 180,000 registered players.

Videobet successfully launched its product, which bottom line a group of 45 games, influence August 2006.

"This deal is the aboriginal compelling step for our land-based offering, opening up a entire brand-new marketplace whilst complimenting and further strengthening our existing portfolio," spoken Avigur Zmora, CEO of Playtech. "This product provides a big league contingency for land based casino operators to diversify their offering and increase customer loyalty by cross selling to online and mobile products."