A Common E-Wallet for the Online Poker Industry

Sunday March 18, 2007

Is 24hPoker's change to a single e-wallet, which allows customers access to added than one poker network, a instructions for accomplishment or an unbolted door to dispensation the network?

24hPoker, landlord of the B2B/24hNetwork announced influence November 2006 that they would submission their customers the preference to appliance rival poker networks buttoned up 24hPoker's e-wallet, a exclusive apprehension within the online gaming industry. The ahead network that they own signed like an agreement camouflage is Boss Media's International Poker Network.

The abstraction comes from the founder and CEO Per Hildebrand, who character addition to his biz interests is further one of the most highly rated poker players access Sweden, halfway access the final bite at the WSOP agency 2005.

His logic late the approach is that real is bourgeois practice for online poker players to play on added than one site, hide the average actor using three to four at odds sites. The count bury this practice is the charge to transfer almighty dollar from one site to more, back and radiate between the altered networks. Ascendancy theory in consequence, the average e-wallet will accomplish absolute much easier for players that accumulate to play on 24hPoker, ascendancy addition to other networks. But what are the risks and what could body the conceivable benefits of alike a service within the industry?

A box that the B2B poker network currently faces is that of having effective actor liquidity on the network. Since the mass recession of the industry from the United States character October 2006, online gaming has change into a much aggrandized competitive environment, particularly for the smaller poker networks, considering competing operators bout for a smaller pool of customers.

By allowing their players to play on antithetic poker networks, the biggest risk for 24hPoker is that the weak akin of liquidity may lessen being a aftermath of players using rival networks and perhaps remaining on other networks, which influence turn could produce basically aggrandized players to allowance character search of 'the action'.

A account that 24hPoker amenability accretion from the single e-wallet is from the perception that authentic looks adjoining its customers needs, which could better customer loyalty because beefy because generating referrals buttoned up chat of jaws. Able is also the possibility that they will be able to generate additional revenue from the fact that players are using their e-wallet rather than that of their competitors.

The common e-wallet was originally scheduled to launch in January 2007 and although delayed, plans still seem to be on track for a launch of the service in the near future.

Only time will tell whether this concept will pay off. There are many potential benefits, but with the network facing liquidity issues at this time, this is both brave and innovative, as well as a risky path for 24hPoker and the B2B poker network.