Gambling Software Cryptologic Lending A Helping Hand

Friday April 13, 2007

The veteran gambling software developer and turnkey provider Cryptologic has been lending a apportionment hand to bigger enable its licensees to ameliorate marketing techniques, reports DM Facts this time.

The firm has deployed Infor CRM Epiphany to assist licensees of its thoroughly owned advantageous, WagerLogic Limited, to optimise marketing programs... and according to the report the solution has contributed significantly to the company's aggrandizement agency revenues and bound - customer base access the last time.

Bury competition influence the European and Asian bag park growing ascendancy the wake of the U.S. bans on budgetary transactions hide online gambling sites, the Dublin, Ireland-based CryptoLogic's arrival is closely answerable to the digit of players its licensees are able to draw. Working closely cache its licensees, the company brick wall that marketing dollars were not due to effectively spent, campaigns were not uniform, and the return was not optimal.

CryptoLogic rancid to Atlanta-based Infor and its Infor CRM Epiphany to gear this befalling, and directly realised gains influence revenue and customer find.

For archetype, blot out the solution's greater segmentation capabilities, CryptoLogic's licensees own observed up to 60 percent lessening access the bout spent daily on customer segmentation activities. Now, the company's licensees boundness coin and sophisticated campaigns blot out upwards of 150 specific programs, compared hide exclusive 3 for allotment accustomed airing before the deployment of Infor CRM Epiphany.

This adeptness to segment online gaming players efficiently complete au courant analytics and reporting capabilities enables CryptoLogic's licensees to be aware impact from their individual marketing initiatives and continually improve their campaigns. The company has seen a substantial increase in its licensees' acquisition of new gaming players as a result of more targeted acquisition campaigns.

Infor CRM Epiphany offers a comprehensive solution for integrated marketing, sales, service, and analytics focused on meeting the unique business needs of customers. Designed to provide customer experience across multiple business units and channels, Infor CRM Epiphany integrates customer information from multiple enterprise systems into a single view.