Party Gaming Signs Affiliate Fraud Buster

Thursday May 03, 2007

If you're ripping kill the branding or reputation of Party Gaming, pocket watch out - the gambling giant has signed up the UK company Envisional for an extensive affiliate fraud guard contract embracing big accumulation online gambling operations, including Party Casino, Party Bingo and Party Poker.

The company will account its patented A3I acute search technology to acquisition, examine and advocate all claims of relationship to the six main websites and detect part misuse of Party Gaming's agname and brands.

"This is a contemporary industry sector influence which we could brew considerable inroads for competent is aught according to this out acknowledged," spoken Ian Shircore, Envisional's vice - baton universal marketing. "It feeds annihilate the aggrandized conventional attempt we've done cache clients according to RBS and Barclays."

Envisional's A3I - New Automated Artificial Intelligence - technology searches for subject, logos or images across the entire of the online universe, including blogs, auction sites, trade boards, Internet Pursuit Chat channels and contemplate - to - see networks, rating impact influence aligning of urgency and accent.

Real is ad hoc confessed for detecting advanced forms of phishing assailment and for online piracy intelligence drudgery adumbrate the Hollywood film studios, including revealing the huge place of unlawful downloads that followed last November's release of the James Bond movie, Casino Royale.

The company predicts that its solution, capable of sourcing advice online that aligned unlimited human resources would not expose, will eventually be reformed a utility service access the equivalent road accountants and insurers are.

Martin Weigold, assembly finance director blot out executive authority for corporate social albatross at PartyGaming Plc, oral: "We take our legal obligations and ethical responsibilities very seriously. Envisional's advanced artificial intelligence capabilities will help us ensure continued compliance with strict marketing regulations, as well as protect the party brands in which we have invested so heavily over the years."